This Cookie Policy explains how london-pass.com uses cookies and similar tracking technologies, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) by websites you visit. They are widely used to make websites work, improve efficiency, and to provide information to the website operators and their advertising partners.
Cookies can be “session cookies” (which expire when you close your browser) or “persistent cookies” (which remain on your device for a specified period or until you delete them). They can be set by the website you are visiting (“first-party cookies”) or by third-party services operating on the page (“third-party cookies”).
2. How We Use Cookies
London-pass.com uses cookies for the following purposes:
| Cookie Type | Purpose | Examples | Consent Required? |
|---|---|---|---|
| Strictly Necessary | Essential for the Site to function. Cannot be disabled. | Session management, security tokens, load balancing | No |
| Analytics / Performance | Help us understand how visitors interact with the Site by collecting anonymous usage data. | Google Analytics (_ga, _gid, _gat) | Yes (EU/UK) |
| Advertising / Targeting | Used to serve relevant ads and measure ad campaign performance. | Google AdSense, DoubleClick DART, Google AFS/RSOC | Yes (EU/UK) |
| Functionality | Remember your preferences and settings to improve your experience. | Language preferences, consent state | Yes (EU/UK) |
| Video Advertising | Used by video ad technology partners to serve and measure video advertisements. | Third-party video ad network cookies | Yes (EU/UK) |
3. Third-Party Cookies
In addition to our own cookies, we permit third-party advertising and analytics providers to set cookies on london-pass.com when you visit our pages. These include:
Google LLC
Google AdSense, Google Analytics, Google AFS/RSOC, and DoubleClick Advertising place cookies to serve personalised and non-personalised ads, measure ad performance, and track aggregated site usage. The DoubleClick DART cookie enables Google to serve ads based on your visits to london-pass.com and other sites on the Internet.
- Opt out of personalised Google ads: adssettings.google.com
- Google Analytics opt-out add-on: tools.google.com/dlpage/gaoptout
- Google’s privacy practices: business.safety.google/privacy/
Other Advertising Partners
We may work with additional advertising technology partners who set cookies for ad serving, frequency capping, conversion tracking, and audience measurement purposes. Where required by law, such cookies are only placed after you have provided your consent via our Consent Management Platform.
4. Consent & IAB TCF v2.3
5. Managing & Disabling Cookies
You have several options to control how cookies are used on london-pass.com:
🌏 CMP / Privacy Settings
Use the “Privacy Settings” link in our footer to manage your consent preferences at any time.
🔎 Browser Settings
Most browsers allow you to refuse or delete cookies. See your browser help documentation for instructions.
🏴 Google Ads Settings
Opt out of personalised Google ads at adssettings.google.com.
🇺 EU — YourOnlineChoices
Opt out of interest-based ads from IAB Europe member networks at youronlinechoices.eu.
🇺🇸 US — NAI Opt-Out
Opt out via the Network Advertising Initiative at optout.networkadvertising.org.
📈 Google Analytics
Install the Google Analytics Opt-out Browser Add-on to prevent Analytics tracking.
Please note: Disabling certain cookies may affect the functionality of london-pass.com and the relevance of advertisements you see.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our cookie practices. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically. Continued use of london-pass.com after changes are posted constitutes acceptance of the revised Policy.
Cookie Questions?
Email: [email protected]
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